Motorsport Content | Social Media | Blog

Style & Race

Style & Race

Motorsport Content | Social Media | Blog

Recent Posts

Develop your A Game

Develop your A Game

I’m very excited to announce a new project, called “My A Game”. Whatever we do, it always comes down to goals, motivations and ambitions. That’s how we manage to be at our “A GAME”. That’s also the inspiration for this platform. No matter the challenges […]

Racing Virus vs. Corona Virus

Racing Virus vs. Corona Virus

Under normal circumstances, I’d be celebrating – celebrating being able to work with some amazing new clients in the sport I love. However, due to the Corona Virus, more than 20 racing events on four and two wheels have already been cancelled or postponed, probably more to come.

While COVID-19 doesn’t allow teams and drivers to perform on track, what remains is the passion for the race virus, something that’s more powerful and dominant than any other virus could possibly be.

PUMA Life: Who will be the faster one at Scuderia Ferrari in 2020?

PUMA Life: Who will be the faster one at Scuderia Ferrari in 2020?

While yesterday it was emphasized that Sebastian Vettel and Charles Leclerc are now on the same level and there will be no number 1 in the Italian racing team in the future, I take the current vehicle presentation as a reason for a review of 2018, to be precise, for the content production “Seb” and “Kimi”.

PUMA Life: Rolex 24 at Daytona

PUMA Life: Rolex 24 at Daytona

Before it’s time for the next edition of the famous Rolex 24 at Daytona Speedway, I’d like to look back at the two previous ones. In 2018 and 2019 I used the US based race to capture content for PUMA Motorsport, meet some of our partner’s drivers and invite a photographer to join us on track.

PUMA Life: influencers and content for social media

PUMA Life: influencers and content for social media

Many companies ask themselves the same question: What should the content for social media look like? Is it still enough to plan shoots with professional models and locations? Is this the content that appeals to the young generations? This is where influencer marketing comes in.

PUMA Life: F1 meets Cirque du Soleil

PUMA Life: F1 meets Cirque du Soleil

Speed and tech met on June 7th, 2017 when Lewis Hamilton and Valtteri Bottas joined the artists of “Volta” by Cirque du Soleil on stage.

#onetruckfamily: a campaign for more appreciation of truck drivers

#onetruckfamily: a campaign for more appreciation of truck drivers

2019 didn’t just ring in another FIA European Truck Racing Championship year but also the start of a new campaign. With #onetruckfamily the racing series wants to add a focus on professional truck drivers.

BikerSOS: The app that saves your life

BikerSOS: The app that saves your life

Send live tracking to your friends and share your tour. But BikerSOS can also recognise accidents of you and set off an emergency call automatically.

Women in Motorsport: Mira Erda

Women in Motorsport: Mira Erda

In 2017, she has made headlines: The first Indian female driver to compete in the Euro JK series. Mira Erda is not only talented but also an inspiration for many young girls out there. Style & Race has talked with the motorsport enthusiast to talk […]

Women in Motorsport: Vivien Keszthelyi

Women in Motorsport: Vivien Keszthelyi

At the age of only 17 she already has made a household name for herself. Vivien Keszthelyi. The young Hungarian is not only part of the Audi Sport Racing Academy, but also the youngest participant. Next to her unstoppable determination, she is also a strong believer of giving back. Vivien supports charitable purposes such as UNICEF and the Smile Foundation.